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Watch quality is measured in several different ways
Case Material, Water Resistance, Watch Movement, and Crystal Material.Watch Movement and Water Resistance
Quality watch movements are typically made by the Swiss, Japanese, and German manufacturers.
The higher the water resistance the better. Typical water resistance seen on watches are 3 Bar, 5 Bar, 10 Bar, and 20 Bar.
Case Material and Crystal Material
Watch case material is a factor in determining watch quality. Cases made of stainless steel are the minimum for a good watch.
Concurrently, a watch's crystal or glass material is a measure of watch quality. Sapphire Crystal is the best among the different types of crystals.